How to Set Up Dropshipping 2021?
: The guide to create a sales site in only 6 steps!
A must-have business for a few years in America, dropshipping is gradually arriving in France.
This technique allows everyone to start an online store without any products stock and without logistics. In this complete guide, I will show you, in only 6 steps, how to do dropshipping and create an efficient and profitable dropshipping e-commerce store!
Step 1: Choose your industry and products!
First step, you most choose your niche. This is a crucial step that will define the reliability of your business.
To help you choose your products, you can consult marketplaces like Aliexpress or Amazon for example.
It is not necessary to start with a complex business plan or an in-depth market study.
It is important to define a niche market in dropshipping with a precise audience to avoid creating an online store that is too generalist.
Example, to create an e-commerce store that generates sales, you have to offer home accessories.
It is true that when you go to Aliexpress, you may quickly encounter thousands and thousands of products. The choice of the products can thus quickly become complicated... So how to find the right products quickly? With ProDrop,
we will help you save a lot of time on your product and wholesaler search. Thanks to the ProDrop, which rates Aliexpress products, you can easily browse the site's categories and rely on our indicator.
With the DropPro, you are sure to find in the blink of an eye :
Products with shipping to France: On Aliexpress many products are shipped via AliExpress Standard Shipping, the fastest shipping method to France. However, this information is only available on the product page. With DropPro cms, you know directly if the product can be delivered in France without having to click on the product sheet.
Products with hundreds of orders:
When you come across a product with a high rating, chances are it has been ordered more than 100 times. This information indicates that the product is in demand by a large number of buyers but also that the supplier is credible.
Products with high ratings:
On Aliexpress you have the possibility to rate the products. A high rating indicates that customers are satisfied. That's why we have integrated it into our DropPro algorithm.
Products with a low enough price to make more margin:
When searching for your products, it is also important to consider the price. Generally, when the product is under 20 euros, you can make a 60% margin. Of course, you can sell more expensive products online but your margin may be lower.
Products with quality photos:
As soon as you find the ideal product, remember to look at the different photos. You need to import items with nice pictures and no brand logos present.
Unbranded products to avoid counterfeits:
On marketplaces like Aliexpress, many suppliers sell products that are imitations. It is therefore necessary to take precautions!
Step 2: Import your products to your online store
When you have finished step 1 and you have chosen the products you are going to sell on your e-shop, it is time to import them on your dropshipping site.
Importing the products
This is a step that takes time and it's quite normal. It is your product sheets that will convert your audience and make you earn money. You need to work on them efficiently!
In one click, you can choose a product from Aliexpress, BigBuy, BusyX Pro or BrandsDistribution and add it to your e-shop. We add the product, the pictures and the reference
It is this reference that allows us to automate the entire ordering process when you make your first sales.
The platform provides you with a turnkey tool that does not require technical skills like Magento or Prestashop!
Writing product sheets
Once you have added them, it is important to write quality, unique and copywrite product sheets.
You must therefore create your own content by using existing product sheets but without copying and pasting. In these texts, you must highlight all the advantages of your products and especially explain the benefits for the customer!
This is one of the levers to work in your marketing strategy.
In the product sheet, remember to indicate the delivery time of your products. In dropshipping, depending on the suppliers, the delivery time can be a bit long.
For example, the majority of Aliexpress suppliers are based in China, the shipping will take time. It is therefore very important to warn the future buyer so that he is prepared to wait a few days and not be surprised not to receive his order right away.
The price of the product and the delivery
Finally, you must decide on the price of your products and delivery. Here again, the price will vary depending on your wholesaler. If you manage to offer free delivery on your online store, it can be very interesting!
To fix the price of the articles, you can multiply by 2 or 3 the purchase price for example.
Step 3: Set up your dropshipping online store
Choosing a name
Once you've added all your products, carefully written the descriptions and sorted the photos, you'll have to find a name for your dropshipping site. This is an essential criterion for making sales!
A brand name that doesn't evoke the theme of your online site at all is likely to be negative for your sales because it will also be what is displayed on your logo and domain name.
If you have found the products you want to sell on the internet, then you are able to choose it.
The design
Now that you have your brand name with your logo and your domain name, it is time to move on to the design of your e-commerce.
Logically, if you have a logo, you have a graphic charter. So you know what colors to put forward on your site.
The DropPro is a solution offers you a unique and ultra-efficient design tool to create a superb homepage, specific to your brand!
It allows you, with a simple drag and drop, to add or remove blocks of images, videos, texts, testimonials, etc.
The means of payment
When you have finished the previous steps, it is time to move on to the payment methods.
Most dropshippers use Aliexpress shipping to place orders for buyers.
Step 4: Create your business
Before you start, there are some regulations to follow when doing business online.
Don't worry, today it is very easy and very fast to get a legal status to start dropshipping. For example, the auto-entrepreneur status (also known as micro-entrepreneur) is very easy to access.
To create a company, you just have to fill in an online form and after a few days, you will receive your SIRET number!
Apart from the status to create to sell online, it is also important to know the legal obligations in dropshipping so that your e-commerce site is in compliance with French regulations.
Step 5: Set up your webmarketing levers
Now that you're finally ready to launch your dropshipping business and make your first sales, you'll have to promote your e-commerce site on the internet!
There are many marketing and communication levers to promote your business on the web and find customers and buyers. It is important to know all of them to know which one will correspond the most to your needs and especially to your target.
For this, here is an article on how to set up an effective webmarketing strategy for dropshipping that will allow you to stand out from your competitors.
- the blog,
- natural referencing (SEO),
- paid search with Google Adwords,
- online advertising with Facebook Ads,
- Social networks,
- affiliation,
- partnerships,
- Marketplaces,
- Emailing,
- Press relations,
- Analytics
You will not be able to put them all in place from the beginning, you will have to test them as you develop.
The goal is to attract traffic to your dropshipping site but also to build loyalty!
Step 6: Sell!
You are finally an e-merchant!
Now it's time to launch your dropshipping website.
My last piece of advice is to avoid waiting until everything is perfect to communicate about your e-commerce and start your business. It's better to promote it quickly and improve it over time based on feedback from your customers than to dwell on many details.
To go further :
- What is dropshipping?
- Dropshipping opinion: is this business profitable?
- The best products to sell
- Dropshipping training
- Which countries to dropship in?
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