How to dropship in 8 steps?
Unavoidable in the USA, dropshipping - this method to create an e-commerce without stock - is slowly democratizing in France.
Discover how to have a functional e-commerce in only 8 steps.
What is dropshipping?
Definition
On your online store, you sell the products of a supplier who takes care of shipping the goods. In exchange, he pays you a commission on the sale. It is easy to create, inexpensive and risk-free.
There are two different ways to start dropshipping:
You receive orders from your customers and set the quantity to be produced by the supplier yourself
Be careful! In this situation, it is you, the distributor, who bears the costs of overstocking.
The supplier receives the orders placed by your customers and decides himself the quantities to be manufactured.
This second possibility allows you to open an online store without stock and to concentrate on other important tasks without worrying about the costs related to excess stock.
Step 1: Choose your industry
Before you begin, you will need to choose your business. What will you sell? Don't ask yourself this question lightly and consider doing a market study beforehand. Indeed, there is no point in launching yourself on a saturated market.Our advice
Think of differentiating yourself in a flourishing sector where you can bring your personal touch.
Step 2: Create your business
An e-commerce is a company. You will not be able to sell your products and negotiate with suppliers if you do not have a Siret.
You wish to start alone, with a minimum of expenses?
Good to know
We advise you to opt for the status of micro-entrepreneur. Its simplified management is perfect for testing your project and collecting your first sales.
The micro-enterprise system allows you to benefit from very interesting advantages:
Significant accounting relief
The reduction of operating costs
Simplification of tax calculation
The simple calculation of your social contributions at fixed rates
Create your micro-enterprise simply and in a few clicks on the site
Step 3: Search and contact your suppliers
As dropshipping is still not very developed in France, don't expect to find suppliers only via Google.
Think about it
Brands and wholesalers do not always advertise this possibility on their website. Contact them directly to know if this solution is possible.
Also think about professional sellers on marketplaces such as :
Amazon,
eBay,
AliExpress,
Alibaba
Cdiscount,
Rakuten,
Fnac
Joor, etc.
As well as automation tools for CMS platforms.
To help you choose, we have established a comparison of the best dropshipping solutions.
Step 4: Develop your online store
It's time to develop your e-commerce! For this, you can use a dropshipping solution like Dropizi.
Developed in France and accessible to all, Dropizi also gives you access to :
A complete video training with a dozen modules (entrepreneurship, niche products, SEA, SEO, emailing, etc.),
Support from a team of Business Coaches
And many features (including DropiziRank).
You can also hire a professional developer. He will be able to provide you with an online store that meets your needs and the expectations of your customers.
Think about it
A professional is able to deliver a fully functional site, with efficient ergonomics and all the features needed for an e-commerce site.
Step 5: Work on your SEO
For your e-commerce to attract its first visitors, think about working on your keywords.
Our advice
Using Google Keywords Planner, find the expressions used by your prospects to search for your products.
The objective is to establish a list of keywords to insert in the structure of your site and in the content.
Step 6: Write the product descriptions
Once the site is set up, get the photos from your suppliers and create the product descriptions.
Attention
For the sake of your referencing, do not copy the sheets of brands or wholesalers, write unique descriptions, in which you insert your keywords.
This work is often long and tedious but you can, for example, call upon a freelance writer on Redacteur.com.
What is it?
Redacteur.com is a web writing platform that connects you with professional freelance web writers. If you need to write description sheets, product sheets, blog articles, etc., get in touch with quality writers on Redacteur.com.
Step 7: Develop your web marketing strategy
When your e-commerce is ready to make its first sales, think about its promotion! To do so, create profiles on the social networks where your target is.
For an online store whose products are aimed at the general public, head to Facebook, Instagram and Pinterest.
For B2B, consider Linkedin and Twitter.
Also, use Google Ads to run targeted campaigns on your keywords. You will appear on the first line when users make requests on these expressions.
Also think about creating a blog to boost your SEO and to have quality material to share on your social networks.
To know more
A web marketing strategy is built on the long term: you will not get results the day after your actions! To put all the chances on your side, freelance experts can accompany you in the implementation of your strategy.
Step 8: Analyze and optimize
Once your e-commerce is launched, your last and not least mission will be to analyze and optimize! You need to track all available data and metrics to develop your business.
To do so, analyze the traffic results of Google Analytics and the conversion results of your main customer acquisition channel.
Good to know
You need to be able to track every conversion. This will allow you to analyze your conversion tunnel and pinpoint what is working and eliminate what is not.
The key to success is to constantly test new opportunities and refine your current campaigns by analyzing previous ones.
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